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Mark Jones · Principal Product Designer. Evidence becomes direction.

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20+ years
Designing digital products across Enterprise SaaS, Supply Chain, Retail, Travel & Ecommerce
500+ users
Engaged through research, usability testing, workshops, interviews and global discovery
125+ experiments
A/B and multivariate experiments delivering measurable commercial outcomes
~80% success rate
Winning experiments driven by evidence-led hypotheses
£25M+
Incremental online revenue generated through experimentation
£0.5bn
Annual revenue represented by the travel-brand portfolio I supported
Millions
Customers reached through high-volume retail and travel experiences
280+ stores
Retail experiences supporting Bensons for Beds, Harveys & Sofology
500+ prototypes
Interactive prototypes created across my career
7 industry awards
Including Online Retail Awards, UK Digital Experience Awards and the Travolution Award
5 global regions
Research programmes across Europe, North America, APAC, LATAM & IMETA
200+ attendees
Regularly presenting product strategy, research and AI adoption at Digital All Hands and cross-functional forums
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Collage of premium flight amenities: reclining business class seats, plated in-flight dining, seat-back entertainment, cabin service and baggage handling
Product design & delivery

Turning flight search into a trusted decision.

A UK travel-sector first: +13.3% conversion, £1.9m combined incremental revenue a year, and two industry awards — built with Routehappy, led end to end.

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Global research synthesis wall, findings pinned across multiple regions
Discovery

Turning uncertainty into product direction.

190 participants. Five global regions. One validated concept, before any engineering investment was committed.

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Optimisation & Experimentation

A consistent method for turning behavioural data into measurable gains.

125+ experiments, £25M+ in incremental revenue, from the same hypothesis-test-measure method applied across ecommerce, travel and retail.

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Omni-Channel Experience

Bringing the in-store sleep experience to every channel.

A national TV campaign, and the online journey built to live up to it — translating an in-store, staff-led sleep diagnosis into a digital experience that does the same job.

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Coding environment showing a reusable design-system component being composed into an interactive prototype
AI Accelerated Delivery

From individual screens to reusable systems.

Less time producing artefacts, more time exploring ideas, validating concepts and collaborating with engineering. AI is the accelerator.

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I build products people trust, and the systems that make great product decisions repeatable.

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