Lead UX Designer with 15 years experience working across omni-channel digital e-commerce platforms in highly skilled agile teams working closely to product owners, BA’s, development, back end, commercial and trading departments.

Practical and successful expertise in Qualitative and Quantitative User Research, Conversion Rate Optimisation, AB and MVT testing, User Interface Design, Information Architecture and a keen interest in User Psychology. I am heavily involved in shaping our digital business strategy and UX and CRO programme.

Excellent knowledge of Prototyping and Design Software including Axure Pro, Adobe XD and Sketch Prototyping along with the full Adobe CC Suite. I produce anything from low to high fidelity prototypes on a daily basis so they can be tested in a Lab or within a Guerrilla Research environment. I then take those learnings to reiterate and test again whether this is back in the lab or via an AB test before go live. I also sketch and draw!

Experience in...
Some of the brands I have worked on...
The design process I follow...
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