Senior/Lead UX Designer with 20 years experience working across omni-channel digital e-commerce platforms in highly skilled agile teams working closely to product owners, business analysts, development, back end, commercial, trading and design departments.

Practical and successful expertise in qualitative and quantitative user research, conversion rate optimisation, AB and MVT testing, wire framing & prototyping, user interface design, visual design, information architecture and a keen interest in user psychology. I help to engineer and shape digital business strategy by utilising data driven design. 


Excellent knowledge of prototyping and design software including Axure Pro, Figma, Adobe XD and Sketch Prototyping along with the full Adobe CC Suite. I produce anything from low to high fidelity prototypes on a daily basis so they can be tested remotely or in a Lab or within a guerrilla research environment. I then take those learnings to reiterate and test again whether this is back in the lab or via an AB test before go live. I also sketch and draw!

I am currently working at Brambles within the Digital Scoping Squad (DSS) as Lead UX Designer. The DSS conducts initial assessments, discovery research, outlines project scopes, and create prototypes or proof-of-concepts. We ensure that projects are well-defined and well-aligned with business objectives before significant resources is allocated. 
Previously responsible for User Experience for Benson's for Beds. I am accountable for the CRO programme, management of designers and hold relationships with external CRO support. This is a highly data and research driven role and I recently was the UX Lead for the business transforming from the Magento platform to BigCommerce platform which was finalised during the global pandemic whilst working in a skeleton team.

Experience in...
Some of the brands I have worked on...
The design process I follow...
Back to Top