Mark Jones — Principal Product Designer. Evidence becomes direction.
20+ years
Designing digital products across Enterprise SaaS, Supply Chain, Retail, Travel & Ecommerce
500+ users
Engaged through research, usability testing, workshops, interviews and global discovery
125+ experiments
A/B and multivariate experiments delivering measurable commercial outcomes
~80% success rate
Winning experiments driven by evidence-led hypotheses
£25M+
Incremental online revenue generated through experimentation
£0.5bn
Annual revenue represented by the travel-brand portfolio I supported
Millions
Customers reached through high-volume retail and travel experiences
280+ stores
Retail experiences supporting Bensons for Beds, Harveys & Sofology
500+ prototypes
Interactive prototypes created across my career
7 industry awards
Including Online Retail Awards, UK Digital Experience Awards and the Travolution Award
5 global regions
Research programmes across Europe, North America, APAC, LATAM & IMETA
200+ attendees
Regularly presenting product strategy, research and AI adoption at Digital All Hands and cross-functional forums
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Discovery
Turning uncertainty into product direction.
190 participants. Five global regions. One validated concept — before any engineering investment was committed.
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Optimisation & experimentation
A consistent method for turning behavioural data into measurable gains.
125+ experiments, £25M+ in incremental revenue — the same hypothesis-test-measure method applied across ecommerce, travel and retail.
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AI Accelerated Delivery
From individual screens to reusable systems.
Less time producing artefacts, more time exploring ideas, validating concepts and collaborating with engineering — with AI as the accelerator.
Explore the Playground →I build products people trust — and the systems that make great product decisions repeatable.