Work
Two evidence-led capabilities, proven at scale.
Across a 20-year career spanning enterprise SaaS, supply chain, retail, travel and ecommerce, the same discipline repeats: understand before deciding, and measure before declaring success.
Discovery
Turning uncertainty into product direction.
A global, multi-phase research programme that turned an unproven concept into a validated product direction and business case — without committing engineering investment on assumption.
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Optimisation & experimentation
A consistent method for turning behavioural data into measurable gains.
125+ A/B and multivariate experiments across ecommerce, travel and retail — the same hypothesis-test-measure method, applied at every scale.
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